Sendster Marketing Analytics

Sendster is a social media oriented marketing service. Sendster desired to greatly increase their impact of their service by adding analytics into the mix.

Royalty Analytics developed a set of automated reporting which aggregated information from:

  • Google Analytics
  • Facebook public pages information
  • Facebook Insights

In addition to a basic aggregation, Royalty Analytics developed custom metrics and identified leading indicators of performance between Google Analytics and Facebook.

Royalty Analytics also developed key posting strategies to drive user engagement

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for over 900 Facebook pages.

In the first 6 months of Royalty Analytics work traffic more

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than doubled to Sendster’s customers.

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User Engagement on social media significantly increased and directly attributable sales increases to Sendster’s products were reported.